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For a printable version of the poster, click here.


Sonoma County's Safe Routes to School Celebration of International Walk and Roll to School Day  


What is International Walk and Roll to School Day?

International Walk and Roll to School Day is a day where kids from all over the world walk or ride their bike to school with their friends, parents, and community leaders.  It’s a fun day, but the event’s greater aim is to bring forth permanent change to communities across the globe to: encourage physical activity, raise awareness of how walkable a community is, raise concern for the environment, reduce crime and take back neighborhoods, reduce traffic congestion, pollution, and speed near schools, share valuable time with local community leaders, parents and children.

When is International Walk and Roll to School Day?

International Walk and Roll to School Day is Wednesday, October 3, 2012. 

W&R Poster

Where is International Walk and Roll to School Day Taking Place?

Last year, over 80 schools participated throughout Sonoma County.  This year we again anticipate engaging schools representing almost every city in the county. Activities are planned throughout the county to encourage children and their parents to walk and bike safely to school.  Several elementary schools will host “walking school buses” and “bike trains”. 

Call your child’s school to find out if your school is participating.  But your child's school doesn't have to formally participate for you to walk or bike to school.  International Walk and Roll to School Day is a day for everyone to try it out and see how easy it can be to promote physical activity, reduce traffic, increase safety, reduce pollution, and have fun. 

Why Do We Need International Walk and Roll To School Day and Safe Routes to School?

Residents of communities today struggle with motor vehicles clogging roads, and motor vehicle emissions polluting the environment.  Today’s children are engaging in less physical activity and growing overweight.

The implications of SRTS can be far-reaching. Safe Routes programs can improve safety not just for children, but for a community of pedestrians and bicyclists. They provide opportunities for people to become more physically active and to rely less on their cars. Programs benefit the environment and a community’s quality of life by reducing traffic congestion and motor vehicle emissions.

Click here to learn more. 

Who Participates?

International Walk and Roll to School Day is a day for everyone to try walking and biking to school. 

Principals and school officials can register a school site by visiting:

Many city council members, representatives from the county Board of Supervisors, and state representatives will be helping to lead the “walking school buses” and “bike trains” to various schools.

How Can I Walk and Roll to School on International Walk and Roll to School Day and Beyond?

 Walking School Bus

One fun idea is to start a Walking School Bus.  Walking School Buses help kids get exercise on the way to or from school. They also help reduce school traffic during pick-up and drop-off time. Any volunteer leader can organize a walking school bus in their neighborhood. Then pick a day of the week when you'll walk to school, picking up the neighborhood kids as you go. It's like a school bus on foot! How many will your school have?

Click here for the walking school bus starter kit.



June is National Safety Month

The information below is from DataPoints, a Lucille Packard Foundation program.

Unintentional injuries/accidents are the leading cause of death among children ages 1 to 14, so it is worth noting that June is National Safety Month, which promotes awareness about preventable injuries and deaths.

In California, from 2007-2009 more deaths per 100,000 children ages 1-4 and 5-14 were due to unintentional injuries than to cancer, birth defects, or homicide, according to In 2009, 23,449 children ages 0-20 in California were hospitalized because of unintentional injuries.

Help to ensure your child stays safe this summer by following these simple tips:

Make sure your child wears a helmet when riding a bike, and that the helmet fits well enough not to rock from side to side during riding. When your child is on the playground, be mindful of clothing that can easily get caught in equipment or cause an unintentional fall (e.g., untied shoelaces, drawstrings on jackets, etc.). And be prepared by making and carrying a first aid kit.

Find more tips on child safety for both outdoor and indoor activities.

See related data on

Please visit for more information.


California's New Booster Seat Law in Effect January 1, 2012

We are proud of our efforts to help strengthen the booster seat law and are excited that effective January 1, 2012 all children under 8 years old or 4"9' must be restrained in the back seat in a child restraint when riding in any motor vehicle.

Safe Kids Sonoma County is proud to have played a big role in getting this bill passed into law.  Safe Kids Sonoma County’s Child Passenger Safety (CPS) Action Team worked closely with Noreen Evans’ office to introduce the bill several years ago.  The CPS Action Team coordinated letters of support for the bill and went to Sacramento multiple times to educate lawmakers on this important issue.  It took many years of persistence.  The bill passed through the California Senate and Assembly every time it was introduced, but was vetoed by Governor Schwarzenegger twice.  We’re very proud that Governor Brown finally passed this bill into law.  It will save the lives of many children in the future.

For more information on this new law, click here.

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Levi Leipheimer

Levi Leipheimer Promotes Bicycle Safety During Amgen Tour- Feb, 2009

Levi Leipheimer, Sonoma County resident and Olympic Cyclist, is in town training for the Amgen Tour. On Sunday, February 15, 2009, Levi will be pedaling into Santa Rosa as part of the Tour of California. But in addition to being a professional cyclist, Levi is also a safety advocate. Check out Levi's Public Service Announcements (PSA) he filmed with Safe Kids Sonoma County to promote helmet use and riding "right" (in the same direction as traffic). He encourages both kids and adults to take the Street Skills for Cyclists class offered by the Sonoma County Bicycle Coalition to learn how to safely ride with traffic on the street. Sign up by calling 707-545-0153.

Go to the Community Media Center of Santa Rosa to see Levi's 0:30 second PSA and hear the Right! Radio PSA that Levi recorded with us.

PSA Production services donated by the Community Media Center of Santa Rosa.

Walk and Roll to School Day Coming Up on October 8th, 2008

Walking and riding a bike to school is beneficial in so many ways. Wednesday, October 8, 2008, is International Walk and Roll to School Day. Many schools throughout the entire county will participate. Join your school's activities, or if they're not participating, help your child walk or ride a bike to school and join millions of people around the world. Remember to teach your child to look left-right-left before crossing the street at the corner and to make eye contact with the driver. If riding a bike, ride on the right side of the road with traffic, obey all of the street signs, use hand signals for turns, and always wear a helmet.


Safe Kids Sonoma County Graduates Eight New Car Seat Technicians

On June 6, 2008, eight new car seat technicians completed the 32-hour National Highway Traffic Safety Administration (NHTSA)- certified training to become car seat technicians. The training from June 2-6, 2008, was put on by Safe Kids Sonoma County and hosted by Rohnert Park Public Safety. These technicians will be available to help parents, caregivers and other community members learn how to properly install car seats. Graduates are located in Windsor, Santa Rosa, Sebastopol, and Guerneville in Sonoma County. The updated child passenger safety resource sheet has contact information for these new technicians and all current technicians in the county.


Safe Kids Week 2008 "Gear Up for Safety" — April 26 - May 3

Happy Safe Kids Week 2008! The Sonoma County Board of Supervisors has declared April 26- May 3, 2008, as "Safe Kids Week". Governor Schwarzenegger also made a similar proclamation for the State of California. This year is the 20th Anniversary of Safe Kids Worldwide, and the theme is "Gear Up for Safety".

Safe Kids Sonoma County is kicking off Safe Kids Week 2008 on April 26th with a safety fair at Hidden Valley Elementary School in Santa Rosa from 10 a.m.- 2 p.m. There will be a bike rodeo and car seat check-up event, displays by the Santa Rosa Police and Fire Departments, fingerprinting, and much more! Registration is needed for the car seat check-up. Please call 585-6108.

Safe Kids Sonoma County will end the week with a the launch of the Vamos A Nadar "Let's Go Swimming" program at Healdsburg Swim Center. Children receive a free swim lesson and parents receive a water safety presentation in Spanish. There are six events at various locations throughout the county.

Healthy By Design Conference flyer

Healthy By Design Conference

This conference will be held November 2, 2007 in Rohnert Park for city and county elected officials, planners, transportation engineers, public works staff, public health staff, and other community leaders. We’ll explore techniques used to promote community health and safety through design, land use policy, transportation systems and community development.


Walk/Bike California 2007 Conference flyer

The Walk/Bike California 2007 Conference

The Walk/Bike California 2007 Conference will be held September 11-14 2007 in Davis, CA. Designed for urban planners, bike advocates, transportation engineers and others, the conference focuses on safety issues for pedestrians and bicyclists. For more information, click here.


Safe Routes to School Grants Awarded in Sonoma County

The City of Sebastopol and the City of Santa Rosa were each awarded $250,000 for Safe Routes to Schools grants. The money will be used primarily for education. The City of Santa Rosa did receive some additional funds for environmental improvements. Cotati and Rohnert Park also were awarded a smaller Safe Routes to School grant. Safe Kids Sonoma County’s goal with these programs is to develop a countywide Safe Routes to School program similar to the existing program in Marin.


Mercury Fever Thermometer Exchange Mercury Thermometer Exchange flyer

BE MERCURY-FREE. Mercury is toxic and can cause damage to the nervous system, brain, kidneys, liver, and immune systems in humans and animals. click here for a flyer listing several dates and locations throughout Sonoma and Mendocino County where old mercury thermometers can be exchanged for a new digital thermometer. These exchanges provide an opportunity to upgrade the supplies in your medicine cabinets and to protect the environment. The thermometer exchanges are sponsored by the Russian River Watershed Association , an association of eleven cities, counties and special districts in the Russian River Watershed that have come together to coordinate regional programs for clean water, fisheries restoration and watershed enhancement.

In addition to the dates and locations listed on the flyer, there is also an exchange scheduled for May 14 from 10 am to 5 pm at the Rohnert Park Senior Center, 6800 Hunter Drive, Suite A.


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